Working digital has become fairly standard. Yet it nevertheless significantly changed the way we work. To make HEINEKEN employees more aware of this change we designed an new e-learning platform, called: "Digital is Now". An learning experience that you can access anytime you want. While being on the train with your mobile or simply at home on the couch with your tablet. The simplicity of the design and the "mobile first" approach, made it very accessible and enjoyable at any time to participate.
"Digital is Now" includes many types of content to educate their employees. Videos, colleague battles and more. Because of this wide range of content the platform remains attractive and exciting and employees will keep their interests.
With scores and bonus points, the e-learning platform gets a simple form of gamification. The best way to get attention is by adding a challenge. Challenging your colleagues is a proven component.